Export market orientation, organizational knowledge and export market performance: the mediating effect of organizational innovation
Arab markets present significant opportunity for Malaysian exporters to grow their sales and profits. Innovation is crucial in creating values and sustainable competitive advantage. However, there are still much to explore on the role of organizational innovation. There is lacking of literature that...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2015
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| Online Access: | http://eprints.uthm.edu.my/1518/1/24p%20MOUSA%20RAHIL.pdf http://eprints.uthm.edu.my/1518/2/MOUSA%20RAHIL%20WATERMARK.pdf |
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