Export market orientation, organizational knowledge and export market performance: the mediating effect of organizational innovation

Arab markets present significant opportunity for Malaysian exporters to grow their sales and profits. Innovation is crucial in creating values and sustainable competitive advantage. However, there are still much to explore on the role of organizational innovation. There is lacking of literature that...

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Main Author:	Rahil, Mousa
Format:	Thesis
Language:	English English
Published:	2015
Subjects:	HD45-45.2 Technological innovations Automation
Online Access:	http://eprints.uthm.edu.my/1518/1/24p%20MOUSA%20RAHIL.pdf http://eprints.uthm.edu.my/1518/2/MOUSA%20RAHIL%20WATERMARK.pdf
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id	my-uthm-ep.1518
record_format	uketd_dc
spelling	my-uthm-ep.15182021-10-03T07:53:29Z Export market orientation, organizational knowledge and export market performance: the mediating effect of organizational innovation 2015-04 Rahil, Mousa HD45-45.2 Technological innovations. Automation Arab markets present significant opportunity for Malaysian exporters to grow their sales and profits. Innovation is crucial in creating values and sustainable competitive advantage. However, there are still much to explore on the role of organizational innovation. There is lacking of literature that has incorporated organizational innovation as a mediating variable between export market orientation and organizational knowledge with export market performance. The issue between market orientation and organizational performance has been focused of study over the past three decades. Literature reviews that numerous research works on organizational innovation affecting export performance, have been inconclusive, inconsistent, and characterized by low levels of explanation. Hence, it is crucial to exporters to identify factors influencing performance. This is a quantitative study. The population was selected from the 2011 Federation of Malaysian Manufacturers (FMM) directory. A total of 107 respondents responded to the survey questionnaire distributed to manufacturers that have been exporting for 5 years and above were used in testing the hypotheses formulated. This study found that there is a significant direct relationship between export market orientation and export market performance at p<0.05. Similarly, organizational knowledge was found to be significantly related to export market performance at p <0.05. Organizational innovation was found to have direct influence on export market performance at p<0.001. Finding showed that organizational innovation mediates the relationship between export market orientation and organizational knowledge with export market performance at p<0.05. This implies that in order to enhance performance, exporters should also emphasize on organizational innovation, besides organizational knowledge and export market orientation. 2015-04 Thesis http://eprints.uthm.edu.my/1518/ http://eprints.uthm.edu.my/1518/1/24p%20MOUSA%20RAHIL.pdf text en public http://eprints.uthm.edu.my/1518/2/MOUSA%20RAHIL%20WATERMARK.pdf text en validuser phd doctoral Universiti Tun Hussein Onn Malaysia Faculty of Technology Management and Business
institution	Universiti Tun Hussein Onn Malaysia
collection	UTHM Institutional Repository
language	English English
topic	HD45-45.2 Technological innovations Automation
spellingShingle	HD45-45.2 Technological innovations Automation Rahil, Mousa Export market orientation, organizational knowledge and export market performance: the mediating effect of organizational innovation
description	Arab markets present significant opportunity for Malaysian exporters to grow their sales and profits. Innovation is crucial in creating values and sustainable competitive advantage. However, there are still much to explore on the role of organizational innovation. There is lacking of literature that has incorporated organizational innovation as a mediating variable between export market orientation and organizational knowledge with export market performance. The issue between market orientation and organizational performance has been focused of study over the past three decades. Literature reviews that numerous research works on organizational innovation affecting export performance, have been inconclusive, inconsistent, and characterized by low levels of explanation. Hence, it is crucial to exporters to identify factors influencing performance. This is a quantitative study. The population was selected from the 2011 Federation of Malaysian Manufacturers (FMM) directory. A total of 107 respondents responded to the survey questionnaire distributed to manufacturers that have been exporting for 5 years and above were used in testing the hypotheses formulated. This study found that there is a significant direct relationship between export market orientation and export market performance at p<0.05. Similarly, organizational knowledge was found to be significantly related to export market performance at p <0.05. Organizational innovation was found to have direct influence on export market performance at p<0.001. Finding showed that organizational innovation mediates the relationship between export market orientation and organizational knowledge with export market performance at p<0.05. This implies that in order to enhance performance, exporters should also emphasize on organizational innovation, besides organizational knowledge and export market orientation.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Rahil, Mousa
author_facet	Rahil, Mousa
author_sort	Rahil, Mousa
title	Export market orientation, organizational knowledge and export market performance: the mediating effect of organizational innovation
title_short	Export market orientation, organizational knowledge and export market performance: the mediating effect of organizational innovation
title_full	Export market orientation, organizational knowledge and export market performance: the mediating effect of organizational innovation
title_fullStr	Export market orientation, organizational knowledge and export market performance: the mediating effect of organizational innovation
title_full_unstemmed	Export market orientation, organizational knowledge and export market performance: the mediating effect of organizational innovation
title_sort	export market orientation, organizational knowledge and export market performance: the mediating effect of organizational innovation
granting_institution	Universiti Tun Hussein Onn Malaysia
granting_department	Faculty of Technology Management and Business
publishDate	2015
url	http://eprints.uthm.edu.my/1518/1/24p%20MOUSA%20RAHIL.pdf http://eprints.uthm.edu.my/1518/2/MOUSA%20RAHIL%20WATERMARK.pdf
_version_	1747830808410849280

Export market orientation, organizational knowledge and export market performance: the mediating effect of organizational innovation

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