Green consumer behaviour on green products among Generation Y in Malaysia and Nigeria : a cross-cultural comparative study

In recent decades, due to environmental hazards, green purchasing has been subject to a wide range of research. Subsequently, the understanding of the theoretical structure of green consumer purchasing behaviour is becoming increasingly important for both academics and policymakers. Therefore, this...

Full description

Saved in:
Bibliographic Details
Main Author: Ogiemwonyi, Osarodion
Format: Thesis
Published: 2021
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!