Moderating effects of cross-cultural dimensions on the relationship between persuasive smartphone application's design and acceptance-loyalty

Applying persuasive system design to different cultures has been a focus of many researchers as the global medium of communication has been centered within Smartphone via applications (apps). This is due to the vast proliferation of the Smartphone and the personal attachment of users to this device...

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Bibliographic Details
Main Author: Faisal, Serri
Format: Thesis
Published: 2018
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