Moderating effects of cross-cultural dimensions on the relationship between persuasive smartphone application's design and acceptance-loyalty

Moderating effects of cross-cultural dimensions on the relationship between persuasive smartphone application's design and acceptance-loyalty

Applying persuasive system design to different cultures has been a focus of many researchers as the global medium of communication has been centered within Smartphone via applications (apps). This is due to the vast proliferation of the Smartphone and the personal attachment of users to this device...

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Main Author: Faisal, Serri
Format: Thesis
Language:English
English
English
Published: 2018
Subjects:
QA76 Computer software
Online Access:http://eprints.uthm.edu.my/258/1/24p%20SERRI%20FAISAL.pdf
http://eprints.uthm.edu.my/258/2/SERRI%20FAISAL%20COPYRIGHT%20DECLARATION.pdf
http://eprints.uthm.edu.my/258/3/SERRI%20FAISAL%20WATERMARK.pdf
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spelling my-uthm-ep.2582021-07-15T00:48:53Z Moderating effects of cross-cultural dimensions on the relationship between persuasive smartphone application's design and acceptance-loyalty 2018-05 Faisal, Serri QA76 Computer software Applying persuasive system design to different cultures has been a focus of many researchers as the global medium of communication has been centered within Smartphone via applications (apps). This is due to the vast proliferation of the Smartphone and the personal attachment of users to this device in various cultures. This led designers to search for ultimate ways to target users in specific regions of the world. The basic purpose of this study was to determine the relevance of cross-cultural factors to persuasive technologies, and the acceptance and loyalty of Smartphone apps. This was achieved by examining the moderating effects of Hofstede’s six cross-cultural dimensions on the relationship between Oinas-Kukkonen and Harjumaa’s Persuasive System Design (PSD), and acceptance and loyalty. By evaluating elements of persuasive systems design and cross-cultural dimensions, from user’s perspective, against a globally popular application like WhatsApp, an instrument was devised to investigate the cross-cultural adoption and continued use of Smartphone apps. Using this instrument, surveys were conducted for this research study to identify the influencing factors that have motivated the users from Malaysia, Netherlands, Germany, and the Kingdom of Saudi Arabia to adopt and continue using this application on a daily basis. These surveys, which included responses from 488 participants, further investigated if there is one cross-cultural dimension that has more moderating effects per country. The findings indicate an agreement among WhatsApp users from all four countries about their reasons for adopting and using this app, namely: social influence (93.7 percent), reliability (83.4 percent), dialog-support via feedback (76.4 percent), ease of use (90.5 percent) and small cost (87.7 percent). The results put new perspective that the gap among cultures is narrowing. Persuasive design strategies are particularly relevant to cultures across the globe. This study can aid the research community in investing efforts into enhancing the persuasive design framework for Smartphone apps. 2018-05 Thesis http://eprints.uthm.edu.my/258/ http://eprints.uthm.edu.my/258/1/24p%20SERRI%20FAISAL.pdf text en public http://eprints.uthm.edu.my/258/2/SERRI%20FAISAL%20COPYRIGHT%20DECLARATION.pdf text en staffonly http://eprints.uthm.edu.my/258/3/SERRI%20FAISAL%20WATERMARK.pdf text en validuser phd doctoral Universiti Tun Hussein Onn Malaysia Fakulti Pengurusan Teknologi dan Perniagaan
institution Universiti Tun Hussein Onn Malaysia
collection UTHM Institutional Repository
language English
English
English
topic QA76 Computer software
spellingShingle QA76 Computer software
Faisal, Serri
Moderating effects of cross-cultural dimensions on the relationship between persuasive smartphone application's design and acceptance-loyalty
description Applying persuasive system design to different cultures has been a focus of many researchers as the global medium of communication has been centered within Smartphone via applications (apps). This is due to the vast proliferation of the Smartphone and the personal attachment of users to this device in various cultures. This led designers to search for ultimate ways to target users in specific regions of the world. The basic purpose of this study was to determine the relevance of cross-cultural factors to persuasive technologies, and the acceptance and loyalty of Smartphone apps. This was achieved by examining the moderating effects of Hofstede’s six cross-cultural dimensions on the relationship between Oinas-Kukkonen and Harjumaa’s Persuasive System Design (PSD), and acceptance and loyalty. By evaluating elements of persuasive systems design and cross-cultural dimensions, from user’s perspective, against a globally popular application like WhatsApp, an instrument was devised to investigate the cross-cultural adoption and continued use of Smartphone apps. Using this instrument, surveys were conducted for this research study to identify the influencing factors that have motivated the users from Malaysia, Netherlands, Germany, and the Kingdom of Saudi Arabia to adopt and continue using this application on a daily basis. These surveys, which included responses from 488 participants, further investigated if there is one cross-cultural dimension that has more moderating effects per country. The findings indicate an agreement among WhatsApp users from all four countries about their reasons for adopting and using this app, namely: social influence (93.7 percent), reliability (83.4 percent), dialog-support via feedback (76.4 percent), ease of use (90.5 percent) and small cost (87.7 percent). The results put new perspective that the gap among cultures is narrowing. Persuasive design strategies are particularly relevant to cultures across the globe. This study can aid the research community in investing efforts into enhancing the persuasive design framework for Smartphone apps.
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Faisal, Serri
author_facet Faisal, Serri
author_sort Faisal, Serri
title Moderating effects of cross-cultural dimensions on the relationship between persuasive smartphone application's design and acceptance-loyalty
title_short Moderating effects of cross-cultural dimensions on the relationship between persuasive smartphone application's design and acceptance-loyalty
title_full Moderating effects of cross-cultural dimensions on the relationship between persuasive smartphone application's design and acceptance-loyalty
title_fullStr Moderating effects of cross-cultural dimensions on the relationship between persuasive smartphone application's design and acceptance-loyalty
title_full_unstemmed Moderating effects of cross-cultural dimensions on the relationship between persuasive smartphone application's design and acceptance-loyalty
title_sort moderating effects of cross-cultural dimensions on the relationship between persuasive smartphone application's design and acceptance-loyalty
granting_institution Universiti Tun Hussein Onn Malaysia
granting_department Fakulti Pengurusan Teknologi dan Perniagaan
publishDate 2018
url http://eprints.uthm.edu.my/258/1/24p%20SERRI%20FAISAL.pdf
http://eprints.uthm.edu.my/258/2/SERRI%20FAISAL%20COPYRIGHT%20DECLARATION.pdf
http://eprints.uthm.edu.my/258/3/SERRI%20FAISAL%20WATERMARK.pdf
_version_ 1747830566602932224

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