Moderating effects of cross-cultural dimensions on the relationship between persuasive smartphone application's design and acceptance-loyalty

Applying persuasive system design to different cultures has been a focus of many researchers as the global medium of communication has been centered within Smartphone via applications (apps). This is due to the vast proliferation of the Smartphone and the personal attachment of users to this device...

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主要作者: Faisal, Serri
格式: Thesis
语言:English
English
English
出版: 2018
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在线阅读:http://eprints.uthm.edu.my/258/1/24p%20SERRI%20FAISAL.pdf
http://eprints.uthm.edu.my/258/2/SERRI%20FAISAL%20COPYRIGHT%20DECLARATION.pdf
http://eprints.uthm.edu.my/258/3/SERRI%20FAISAL%20WATERMARK.pdf
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