Blue ocean strategy and innovation performance, mediated by innovation strategies

Innovation is one of the integral elements of competitive advantage of any organization and the country. Global innovation index has been representing, a decline in Malaysian innovation performance since 2013. Manufacturing sector supports 82% in Malaysian exports but 31% of its firms are non-innova...

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Bibliographic Details
Main Author: Shafiq, Muhammad Shafiq
Format: Thesis
Published: 2019
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