Blue ocean strategy and innovation performance, mediated by innovation strategies

Innovation is one of the integral elements of competitive advantage of any organization and the country. Global innovation index has been representing, a decline in Malaysian innovation performance since 2013. Manufacturing sector supports 82% in Malaysian exports but 31% of its firms are non-innova...

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Main Author:	Shafiq, Muhammad Shafiq
Format:	Thesis
Language:	English English English
Published:	2019
Subjects:	HD Industries Land use Labor
Online Access:	http://eprints.uthm.edu.my/90/1/24p%20MUHAMMAD%20SHAFIQ.pdf http://eprints.uthm.edu.my/90/2/MUHAMMAD%20SHAFIQ%20WATERMARK.pdf http://eprints.uthm.edu.my/90/3/MUHAMMAD%20SHAFIQ%20COPYRIGHT%20DECLARATION.pdf
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id	my-uthm-ep.90
record_format	uketd_dc
spelling	my-uthm-ep.902021-06-22T07:52:09Z Blue ocean strategy and innovation performance, mediated by innovation strategies 2019-01 Shafiq, Muhammad Shafiq HD Industries. Land use. Labor Innovation is one of the integral elements of competitive advantage of any organization and the country. Global innovation index has been representing, a decline in Malaysian innovation performance since 2013. Manufacturing sector supports 82% in Malaysian exports but 31% of its firms are non-innovative. In pursuit of investigating factors, which can influence innovation performance, the researcher turns to the Blue Ocean Strategy (BOS). Impact of all five constructs of BOS (Creating New Uncontested Market Space, Making Competition Irrelevant, Create and Capture New Demand, Achieving Differentiation and Cost, Breaking Value-Cost Trade off) were identified with Innovation Performance. Moreover, the mediating role of Inbound Open Innovation and Outbound Open Innovation was determined. This research is an empirical quantitative study, performed in Malaysian manufacturing organizations. One manager from each of the 550 organizations was contacted using stratified proportionate sampling of large, medium and small manufacturing organizations to collect data through online resources. Response rate was 60.18%, above the required sample size of 327. Variance-based structural equation modeling was used to perform the analysis, using SmartPLS3 and SPSS Version 25. Results represent that three BOS constructs are significant and are positively related to Innovation Performance. While Inbound Open innovation is positively related to innovation performance. Using Preacher & Hayes (2008), Inbound Open innovation, significantly and positively mediates between the three constructs of BOS and Innovation Performance. This research contributes to the body of knowledge of BOS, and Innovation, and highlights the role of Open Innovation strategies. It also contributes academically as SEM predicts the role of each construct of BOS with Innovation Performance. Moreover, the role of Open innovation strategies is examined between the BOS and Innovation. 2019-01 Thesis http://eprints.uthm.edu.my/90/ http://eprints.uthm.edu.my/90/1/24p%20MUHAMMAD%20SHAFIQ.pdf text en public http://eprints.uthm.edu.my/90/2/MUHAMMAD%20SHAFIQ%20WATERMARK.pdf text en validuser http://eprints.uthm.edu.my/90/3/MUHAMMAD%20SHAFIQ%20COPYRIGHT%20DECLARATION.pdf text en staffonly phd doctoral Universiti Tun Hussein Onn Malaysia Fakulti Pengurusan Teknologi dan Perniagaan
institution	Universiti Tun Hussein Onn Malaysia
collection	UTHM Institutional Repository
language	English English English
topic	HD Industries Land use Labor
spellingShingle	HD Industries Land use Labor Shafiq, Muhammad Shafiq Blue ocean strategy and innovation performance, mediated by innovation strategies
description	Innovation is one of the integral elements of competitive advantage of any organization and the country. Global innovation index has been representing, a decline in Malaysian innovation performance since 2013. Manufacturing sector supports 82% in Malaysian exports but 31% of its firms are non-innovative. In pursuit of investigating factors, which can influence innovation performance, the researcher turns to the Blue Ocean Strategy (BOS). Impact of all five constructs of BOS (Creating New Uncontested Market Space, Making Competition Irrelevant, Create and Capture New Demand, Achieving Differentiation and Cost, Breaking Value-Cost Trade off) were identified with Innovation Performance. Moreover, the mediating role of Inbound Open Innovation and Outbound Open Innovation was determined. This research is an empirical quantitative study, performed in Malaysian manufacturing organizations. One manager from each of the 550 organizations was contacted using stratified proportionate sampling of large, medium and small manufacturing organizations to collect data through online resources. Response rate was 60.18%, above the required sample size of 327. Variance-based structural equation modeling was used to perform the analysis, using SmartPLS3 and SPSS Version 25. Results represent that three BOS constructs are significant and are positively related to Innovation Performance. While Inbound Open innovation is positively related to innovation performance. Using Preacher & Hayes (2008), Inbound Open innovation, significantly and positively mediates between the three constructs of BOS and Innovation Performance. This research contributes to the body of knowledge of BOS, and Innovation, and highlights the role of Open Innovation strategies. It also contributes academically as SEM predicts the role of each construct of BOS with Innovation Performance. Moreover, the role of Open innovation strategies is examined between the BOS and Innovation.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Shafiq, Muhammad Shafiq
author_facet	Shafiq, Muhammad Shafiq
author_sort	Shafiq, Muhammad Shafiq
title	Blue ocean strategy and innovation performance, mediated by innovation strategies
title_short	Blue ocean strategy and innovation performance, mediated by innovation strategies
title_full	Blue ocean strategy and innovation performance, mediated by innovation strategies
title_fullStr	Blue ocean strategy and innovation performance, mediated by innovation strategies
title_full_unstemmed	Blue ocean strategy and innovation performance, mediated by innovation strategies
title_sort	blue ocean strategy and innovation performance, mediated by innovation strategies
granting_institution	Universiti Tun Hussein Onn Malaysia
granting_department	Fakulti Pengurusan Teknologi dan Perniagaan
publishDate	2019
url	http://eprints.uthm.edu.my/90/1/24p%20MUHAMMAD%20SHAFIQ.pdf http://eprints.uthm.edu.my/90/2/MUHAMMAD%20SHAFIQ%20WATERMARK.pdf http://eprints.uthm.edu.my/90/3/MUHAMMAD%20SHAFIQ%20COPYRIGHT%20DECLARATION.pdf
_version_	1747830527529844736

Blue ocean strategy and innovation performance, mediated by innovation strategies

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