The relative importance of trust and usable website design in building e-loyalty intention on internet banking : a case of Maybank2U.com
In e-commerce, loyal customers are considered extremely valuable. The high cost of attracting new customers on the Internet and the relative difficulty in retaining them make customer loyalty an essential asset for many banks. Since online transactions involve many uncertainties for the customer...
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| Format: | Thesis |
| Language: | English |
| Published: |
2005
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| Online Access: | http://eprints.uthm.edu.my/9861/1/24p%20NOR%20AZIATI%20ABDUL%20HAMID.pdf |
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