Analysing the perception & satisfaction of tourism business operators towards quality certification of tourism products: case of MyTQA
The purpose of this study is to analyse the perception and satisfaction of tourism business operators towards tourism quality certification program particularly Malaysia Tourism Quality Assurance or MyTQA. Tourism certification is where an organisation was certified by an accreditation agency which...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/100328/1/AzamAzizulMBE2022.pdf |
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