Customer perceived values, skill-based habits and availability of resources towards behavioral loyalty of generation y smartphone usage

Developing a better understanding of what drives consumers’ loyalty towards smartphone brand has become an important issue for academics and practitioners. This issue is even more challenging and crucial for Gen Y smartphone users as they are not only the largest population compared to other generat...

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Bibliographic Details
Main Author: Aulia, Septa Akbar
Format: Thesis
Language:English
Published: 2020
Subjects:
Online Access:http://eprints.utm.my/id/eprint/102126/1/SeptaAkbarAuliaPAHIBS2020.pdf.pdf
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