Integration of knowledge and cue utilization on consumer purchase decision process towards Islamic Banking in Pakistan
Financial growth has been increasing during past years and conventional banks are considerably the predominant market players of the banking sector. The current development and growth of Islamic banking in the financial market is not sufficient to raise the confidence of customers and attract them t...
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| Format: | Thesis |
| Language: | English |
| Published: |
2020
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| Online Access: | http://eprints.utm.my/id/eprint/102139/1/ChaudhryKashifMahmoodPAHIBS2020.pdf.pdf |
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