The role of perceived risk on argument quality, perceived usefulness and e-wom source credibility on information adoption in social media
Social media has exposed consumers to considerable amount of information and misinformation. Different factors such as perceived risk, trust inclination, argument quality and information usefulness tend to impact the information adoption process. Therefore, it remains pertinent to examine how inform...
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| Format: | Thesis |
| Language: | English |
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2020
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| Online Access: | http://eprints.utm.my/id/eprint/102220/1/MuddasarGhaniKhwajaPAHIBS2020.pdf |
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