The role of perceived risk on argument quality, perceived usefulness and e-wom source credibility on information adoption in social media

Social media has exposed consumers to considerable amount of information and misinformation. Different factors such as perceived risk, trust inclination, argument quality and information usefulness tend to impact the information adoption process. Therefore, it remains pertinent to examine how inform...

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Main Author:	Khwaja, Muddasar Ghani
Format:	Thesis
Language:	English
Published:	2020
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.utm.my/id/eprint/102220/1/MuddasarGhaniKhwajaPAHIBS2020.pdf
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id	my-utm-ep.102220
record_format	uketd_dc
spelling	my-utm-ep.1022202023-08-14T06:23:43Z The role of perceived risk on argument quality, perceived usefulness and e-wom source credibility on information adoption in social media 2020 Khwaja, Muddasar Ghani H Social Sciences (General) Social media has exposed consumers to considerable amount of information and misinformation. Different factors such as perceived risk, trust inclination, argument quality and information usefulness tend to impact the information adoption process. Therefore, it remains pertinent to examine how information is adopted by the consumers before opting for an actual purchase. The study focuses on how electronic word of mouth (eWOM) source credibility effects perceived risk and information adoption. Furthermore, perceived risk effects on argument quality and information usefulness are also examined. Trust inclination has been introduced as a factor which would have a positive effect in the information adoption process. Additionally, sequential mediation effects of perceived risk, argument quality, information usefulness and trust inclination have been estimated among eWOM and information adoption. Positivist research doctrine has been deployed in the study using deductive approach. Survey research design was used, and the data was collected from 377 Pakistani respondents who had undertaken online purchase. Model estimation was conducted using Structural Equation Modelling (SEM). The findings of this research demonstrated there is a strong causal relationship between eWOM and perceived risk. The findings also revealed that perceived risk positively influenced argument quality and information usefulness. Moreover, sequential path between eWOM source credibility and information adoption with the mediation role of perceived risk, argument quality, information usefulness and trust inclination have been accepted too. The study contributes to the theory by integrating eWOM with information adoption, while practical implication of the study is helping organization in designing their digital marketing strategies accordingly. Future studies are recommended to extend the framework in different manufacturing or service sectors. 2020 Thesis http://eprints.utm.my/id/eprint/102220/ http://eprints.utm.my/id/eprint/102220/1/MuddasarGhaniKhwajaPAHIBS2020.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:145968 phd doctoral Universiti Teknologi Malaysia, Azman Hashim International Business School Azman Hashim International Business School
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Khwaja, Muddasar Ghani The role of perceived risk on argument quality, perceived usefulness and e-wom source credibility on information adoption in social media
description	Social media has exposed consumers to considerable amount of information and misinformation. Different factors such as perceived risk, trust inclination, argument quality and information usefulness tend to impact the information adoption process. Therefore, it remains pertinent to examine how information is adopted by the consumers before opting for an actual purchase. The study focuses on how electronic word of mouth (eWOM) source credibility effects perceived risk and information adoption. Furthermore, perceived risk effects on argument quality and information usefulness are also examined. Trust inclination has been introduced as a factor which would have a positive effect in the information adoption process. Additionally, sequential mediation effects of perceived risk, argument quality, information usefulness and trust inclination have been estimated among eWOM and information adoption. Positivist research doctrine has been deployed in the study using deductive approach. Survey research design was used, and the data was collected from 377 Pakistani respondents who had undertaken online purchase. Model estimation was conducted using Structural Equation Modelling (SEM). The findings of this research demonstrated there is a strong causal relationship between eWOM and perceived risk. The findings also revealed that perceived risk positively influenced argument quality and information usefulness. Moreover, sequential path between eWOM source credibility and information adoption with the mediation role of perceived risk, argument quality, information usefulness and trust inclination have been accepted too. The study contributes to the theory by integrating eWOM with information adoption, while practical implication of the study is helping organization in designing their digital marketing strategies accordingly. Future studies are recommended to extend the framework in different manufacturing or service sectors.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Khwaja, Muddasar Ghani
author_facet	Khwaja, Muddasar Ghani
author_sort	Khwaja, Muddasar Ghani
title	The role of perceived risk on argument quality, perceived usefulness and e-wom source credibility on information adoption in social media
title_short	The role of perceived risk on argument quality, perceived usefulness and e-wom source credibility on information adoption in social media
title_full	The role of perceived risk on argument quality, perceived usefulness and e-wom source credibility on information adoption in social media
title_fullStr	The role of perceived risk on argument quality, perceived usefulness and e-wom source credibility on information adoption in social media
title_full_unstemmed	The role of perceived risk on argument quality, perceived usefulness and e-wom source credibility on information adoption in social media
title_sort	role of perceived risk on argument quality, perceived usefulness and e-wom source credibility on information adoption in social media
granting_institution	Universiti Teknologi Malaysia, Azman Hashim International Business School
granting_department	Azman Hashim International Business School
publishDate	2020
url	http://eprints.utm.my/id/eprint/102220/1/MuddasarGhaniKhwajaPAHIBS2020.pdf
_version_	1776100871892893696

The role of perceived risk on argument quality, perceived usefulness and e-wom source credibility on information adoption in social media

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