Embedment of empathic approach using touch point tool in concept generation phase of design process
Empathic tools such as Persona, Ethnography, and Touchpoint have been used widely by designers in the early phase of design process to understand the users’ needs. Among the three tools, touchpoint has several advantages over the persona and ethnography such as ability to monitor user’s activities i...
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| Format: | Thesis |
| Language: | English |
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2020
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| Online Access: | http://eprints.utm.my/id/eprint/102314/1/ThamilarasanBalasubramaniamMSKM2020.pdf.pdf |
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