Conceptual model of consumer acceptance on mobile commerce in Malaysia

The use of Mobile commerce (m-commerce) services is rapidly growing in various fields. However, there has been no research on the relationship between m-commerce performance and effort expectancies, social influence, facilitating conditions, trust, risk, mobility, and personal innovation. Several fa...

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Main Author:	Al-Rawi, Mohammed A. Sabri
Format:	Thesis
Language:	English
Published:	2022
Subjects:	T Technology (General)
Online Access:	http://eprints.utm.my/id/eprint/102391/1/MohammedASabriAlRrawiPRAZAK2022.pdf
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id	my-utm-ep.102391
record_format	uketd_dc
spelling	my-utm-ep.1023912023-08-28T06:23:16Z Conceptual model of consumer acceptance on mobile commerce in Malaysia 2022 Al-Rawi, Mohammed A. Sabri T Technology (General) TK Electrical engineering. Electronics Nuclear engineering The use of Mobile commerce (m-commerce) services is rapidly growing in various fields. However, there has been no research on the relationship between m-commerce performance and effort expectancies, social influence, facilitating conditions, trust, risk, mobility, and personal innovation. Several factors have driven the usage of m-commerce. Therefore, the study aims to identify the acceptance factors affecting consumers' behavioural intention towards m-commerce applications by adopting the revised Unified Theory of Acceptance and Use of Technology (UTAUT) model. Concerning the behavioural choice towards m-commerce applications concerns, the following objectives were identified. First, to determine the acceptance factors affecting consumers' behavioural intention towards m-commerce applications. Secondly, to develop and evaluate the proposed model on consumers' behavioural preference towards using a mobile commerce application based on the revised UTAUT model. Thirdly, to examine the moderating effects of the proposed model on consumer behavioural intention toward using a mobile commerce application. This study employed a quantitative method, using a survey questionnaire, whereby 370 respondents participated in the overall data collection phase, which involved the surrounding Kuala Lumpur area. The collected data was analyzed using PLS-SEM software. Thus, this study identified eight factors, namely performance expectancy, effort expectancy, social influence, facilitating conditions, mobility, personal innovation, perceived risk, and perceived trust, as influencing factors. Furthermore, the proposed model was tested with seven moderators: age, gender, experience, education level, income, marital, and payment method, to investigate the moderation relationship between these factors. This research revealed that performance expectancy, effort expectancy, social influence, facilitating conditions, perceived risk, perceived trust, personal innovation, and loading mobility to predict behavioural intention to use mobile services in the Malaysian environment. Furthermore, the independent variables were found to influence the behavioural choice significantly. However, perceived risk was found not to predict the behavioural intention to use mobile services in Malaysia. In summary, the proposed model can be used as a reference model by the related sectors such as financial and retail services to inspire their consumers to accept mobile services to be used more effectively for buying and selling goods and services in the future. 2022 Thesis http://eprints.utm.my/id/eprint/102391/ http://eprints.utm.my/id/eprint/102391/1/MohammedASabriAlRrawiPRAZAK2022.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:151666 phd doctoral Universiti Teknologi Malaysia, Razak Faculty of Technology & Informatics Razak Faculty of Technology & Informatics
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	T Technology (General) T Technology (General)
spellingShingle	T Technology (General) T Technology (General) Al-Rawi, Mohammed A. Sabri Conceptual model of consumer acceptance on mobile commerce in Malaysia
description	The use of Mobile commerce (m-commerce) services is rapidly growing in various fields. However, there has been no research on the relationship between m-commerce performance and effort expectancies, social influence, facilitating conditions, trust, risk, mobility, and personal innovation. Several factors have driven the usage of m-commerce. Therefore, the study aims to identify the acceptance factors affecting consumers' behavioural intention towards m-commerce applications by adopting the revised Unified Theory of Acceptance and Use of Technology (UTAUT) model. Concerning the behavioural choice towards m-commerce applications concerns, the following objectives were identified. First, to determine the acceptance factors affecting consumers' behavioural intention towards m-commerce applications. Secondly, to develop and evaluate the proposed model on consumers' behavioural preference towards using a mobile commerce application based on the revised UTAUT model. Thirdly, to examine the moderating effects of the proposed model on consumer behavioural intention toward using a mobile commerce application. This study employed a quantitative method, using a survey questionnaire, whereby 370 respondents participated in the overall data collection phase, which involved the surrounding Kuala Lumpur area. The collected data was analyzed using PLS-SEM software. Thus, this study identified eight factors, namely performance expectancy, effort expectancy, social influence, facilitating conditions, mobility, personal innovation, perceived risk, and perceived trust, as influencing factors. Furthermore, the proposed model was tested with seven moderators: age, gender, experience, education level, income, marital, and payment method, to investigate the moderation relationship between these factors. This research revealed that performance expectancy, effort expectancy, social influence, facilitating conditions, perceived risk, perceived trust, personal innovation, and loading mobility to predict behavioural intention to use mobile services in the Malaysian environment. Furthermore, the independent variables were found to influence the behavioural choice significantly. However, perceived risk was found not to predict the behavioural intention to use mobile services in Malaysia. In summary, the proposed model can be used as a reference model by the related sectors such as financial and retail services to inspire their consumers to accept mobile services to be used more effectively for buying and selling goods and services in the future.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Al-Rawi, Mohammed A. Sabri
author_facet	Al-Rawi, Mohammed A. Sabri
author_sort	Al-Rawi, Mohammed A. Sabri
title	Conceptual model of consumer acceptance on mobile commerce in Malaysia
title_short	Conceptual model of consumer acceptance on mobile commerce in Malaysia
title_full	Conceptual model of consumer acceptance on mobile commerce in Malaysia
title_fullStr	Conceptual model of consumer acceptance on mobile commerce in Malaysia
title_full_unstemmed	Conceptual model of consumer acceptance on mobile commerce in Malaysia
title_sort	conceptual model of consumer acceptance on mobile commerce in malaysia
granting_institution	Universiti Teknologi Malaysia, Razak Faculty of Technology & Informatics
granting_department	Razak Faculty of Technology & Informatics
publishDate	2022
url	http://eprints.utm.my/id/eprint/102391/1/MohammedASabriAlRrawiPRAZAK2022.pdf
_version_	1776100912028188672

Conceptual model of consumer acceptance on mobile commerce in Malaysia

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