The relationship of service quality, customer satisfaction and loyalty in Celcom Malaysia

The relationship of service quality, customer satisfaction and loyalty in Celcom Malaysia

Telecommunications is a key enabler of productivity in today's economies and societies. The fierce market competition among companies has increased dramatically in recent years, and attracting new potential customers is no longer sufficient to keep up with their competitors' business growt...

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书目详细资料
主要作者:	Voon, Sze Chee
格式:	Thesis
语言:	English
出版:	2022
主题:	H Social Sciences (General) HF Commerce
在线阅读:	http://eprints.utm.my/108281/1/VoonSzeCheePAHIBS2022.pdf.pdf
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