Assessing E-commerce application using co-creation of value
This study is focused on assessing e-commerce applications in using co-creation of value. To achieve this aim, the author investigates the co-creation of value concepts which are implemented in successful e-commerce applications. A co-creation model is constructed in term of the DART building block...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/32823/5/MahdokhtKhademiDehkordiMFSKSM2011.pdf |
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