Assessing E-commerce application using co-creation of value

This study is focused on assessing e-commerce applications in using co-creation of value. To achieve this aim, the author investigates the co-creation of value concepts which are implemented in successful e-commerce applications. A co-creation model is constructed in term of the DART building block...

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Bibliographic Details
Main Author:	Dehkordi, Mahdokht Khademi
Format:	Thesis
Language:	English
Published:	2011
Subjects:	QA75 Electronic computers Computer science
Online Access:	http://eprints.utm.my/id/eprint/32823/5/MahdokhtKhademiDehkordiMFSKSM2011.pdf
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id	my-utm-ep.32823
record_format	uketd_dc
spelling	my-utm-ep.328232018-05-27T07:55:10Z Assessing E-commerce application using co-creation of value 2011-07 Dehkordi, Mahdokht Khademi QA75 Electronic computers. Computer science This study is focused on assessing e-commerce applications in using co-creation of value. To achieve this aim, the author investigates the co-creation of value concepts which are implemented in successful e-commerce applications. A co-creation model is constructed in term of the DART building block principle. The value co-creation concepts of this model are implemented in a local e-commerce application and a prototype website is developed. Then a questionnaire is carried out to compare the new prototype website with the website of the local e-commerce company. Based on the results of the questionnaire, it is observed that the value co-creation applications are better applied in the prototype and the prototype is viewed much more positively. Through the prototype and questionnaire, the author shows that co-creation concepts can improve a local e-commerce website 2011-07 Thesis http://eprints.utm.my/id/eprint/32823/ http://eprints.utm.my/id/eprint/32823/5/MahdokhtKhademiDehkordiMFSKSM2011.pdf application/pdf en public masters Universiti Teknologi Malaysia, Faculty of Computer Science and Information System Faculty of Computer Science and Information System
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	QA75 Electronic computers Computer science
spellingShingle	QA75 Electronic computers Computer science Dehkordi, Mahdokht Khademi Assessing E-commerce application using co-creation of value
description	This study is focused on assessing e-commerce applications in using co-creation of value. To achieve this aim, the author investigates the co-creation of value concepts which are implemented in successful e-commerce applications. A co-creation model is constructed in term of the DART building block principle. The value co-creation concepts of this model are implemented in a local e-commerce application and a prototype website is developed. Then a questionnaire is carried out to compare the new prototype website with the website of the local e-commerce company. Based on the results of the questionnaire, it is observed that the value co-creation applications are better applied in the prototype and the prototype is viewed much more positively. Through the prototype and questionnaire, the author shows that co-creation concepts can improve a local e-commerce website
format	Thesis
qualification_level	Master's degree
author	Dehkordi, Mahdokht Khademi
author_facet	Dehkordi, Mahdokht Khademi
author_sort	Dehkordi, Mahdokht Khademi
title	Assessing E-commerce application using co-creation of value
title_short	Assessing E-commerce application using co-creation of value
title_full	Assessing E-commerce application using co-creation of value
title_fullStr	Assessing E-commerce application using co-creation of value
title_full_unstemmed	Assessing E-commerce application using co-creation of value
title_sort	assessing e-commerce application using co-creation of value
granting_institution	Universiti Teknologi Malaysia, Faculty of Computer Science and Information System
granting_department	Faculty of Computer Science and Information System
publishDate	2011
url	http://eprints.utm.my/id/eprint/32823/5/MahdokhtKhademiDehkordiMFSKSM2011.pdf
_version_	1747816069128519680

Assessing E-commerce application using co-creation of value

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