Changes and challenges of traditional travel agencies in transition to the e-tourism world, case of Malaysian travel agencies
Internet has profoundly transformed tourism industry and challenged the traditional value proposition of travel agencies. Traditional travel agencies are struggling to stay relevant through any possible way .They are also under the pressure by the travel providers who try to access the customers dir...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/33095/1/SamiraZareMFAB2013.pdf |
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