Changes and challenges of traditional travel agencies in transition to the e-tourism world, case of Malaysian travel agencies

Internet has profoundly transformed tourism industry and challenged the traditional value proposition of travel agencies. Traditional travel agencies are struggling to stay relevant through any possible way .They are also under the pressure by the travel providers who try to access the customers dir...

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Main Author:	Zare, Samira
Format:	Thesis
Language:	English
Published:	2013
Subjects:	G Geography (General)
Online Access:	http://eprints.utm.my/id/eprint/33095/1/SamiraZareMFAB2013.pdf
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id	my-utm-ep.33095
record_format	uketd_dc
spelling	my-utm-ep.330952017-09-19T03:18:01Z Changes and challenges of traditional travel agencies in transition to the e-tourism world, case of Malaysian travel agencies 2013-01 Zare, Samira G Geography (General) Internet has profoundly transformed tourism industry and challenged the traditional value proposition of travel agencies. Traditional travel agencies are struggling to stay relevant through any possible way .They are also under the pressure by the travel providers who try to access the customers directly and bypass these traditional intermediaries (disintermediation theory) Therefore the traditional agencies need to re-intermediate themselves as soon as possible before getting disintermediated. This study investigates the impact of Information Communication Technology (ICT) and the internet in particular, to find the changes that have been affecting the traditional distribution channels and made the travel agencies vulnerable to the growth of internet .In Malaysia specially, the awareness of travel managers and the coping strategies taken by traditional travel agencies have not been studied vastly before. Thus this research has looked for the effects of internet on the conventional travel agencies by a qualitative method and has gathered information through interviews with the top travel managers involved in both the industry and the travel association .It has then analyzed the data by a thematic approach and has given some suggestions to minimize the risk of disintermediation and improve business performance through focusing on the niche market and specialization , trying a new distribution strategy, improving online marketing and implementing reputation management. 2013-01 Thesis http://eprints.utm.my/id/eprint/33095/ http://eprints.utm.my/id/eprint/33095/1/SamiraZareMFAB2013.pdf application/pdf en public masters Universiti Teknologi Malaysia, Faculty of Built Environment Faculty of Built Environment
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	G Geography (General)
spellingShingle	G Geography (General) Zare, Samira Changes and challenges of traditional travel agencies in transition to the e-tourism world, case of Malaysian travel agencies
description	Internet has profoundly transformed tourism industry and challenged the traditional value proposition of travel agencies. Traditional travel agencies are struggling to stay relevant through any possible way .They are also under the pressure by the travel providers who try to access the customers directly and bypass these traditional intermediaries (disintermediation theory) Therefore the traditional agencies need to re-intermediate themselves as soon as possible before getting disintermediated. This study investigates the impact of Information Communication Technology (ICT) and the internet in particular, to find the changes that have been affecting the traditional distribution channels and made the travel agencies vulnerable to the growth of internet .In Malaysia specially, the awareness of travel managers and the coping strategies taken by traditional travel agencies have not been studied vastly before. Thus this research has looked for the effects of internet on the conventional travel agencies by a qualitative method and has gathered information through interviews with the top travel managers involved in both the industry and the travel association .It has then analyzed the data by a thematic approach and has given some suggestions to minimize the risk of disintermediation and improve business performance through focusing on the niche market and specialization , trying a new distribution strategy, improving online marketing and implementing reputation management.
format	Thesis
qualification_level	Master's degree
author	Zare, Samira
author_facet	Zare, Samira
author_sort	Zare, Samira
title	Changes and challenges of traditional travel agencies in transition to the e-tourism world, case of Malaysian travel agencies
title_short	Changes and challenges of traditional travel agencies in transition to the e-tourism world, case of Malaysian travel agencies
title_full	Changes and challenges of traditional travel agencies in transition to the e-tourism world, case of Malaysian travel agencies
title_fullStr	Changes and challenges of traditional travel agencies in transition to the e-tourism world, case of Malaysian travel agencies
title_full_unstemmed	Changes and challenges of traditional travel agencies in transition to the e-tourism world, case of Malaysian travel agencies
title_sort	changes and challenges of traditional travel agencies in transition to the e-tourism world, case of malaysian travel agencies
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment
granting_department	Faculty of Built Environment
publishDate	2013
url	http://eprints.utm.my/id/eprint/33095/1/SamiraZareMFAB2013.pdf
_version_	1747816078157807616

Changes and challenges of traditional travel agencies in transition to the e-tourism world, case of Malaysian travel agencies

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