Understanding social networking sites adoption: an extended theory of planned behavior perspective
In recent years, social networking sites have become the major media by which people develop their personal network online. The purpose of this study is to examine empirically the factors that affect the adoption of social networking site by Google Plus Users. As base model, this study applies an ex...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/33854/5/KohPeiLiMFPPSM2013.pdf |
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