Malaysian souvenirs and tourists' behaviour toward authenticity as an important souvenir attribute

The purpose of this study is to evaluate the role of authenticity, as an important factor in the souvenir purchase behaviour of Malaysia’s international tourists. Demographic characteristics (gender, age, origin and annual income) have major influence on the preference of souvenir categories and imp...

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Bibliographic Details
Main Author: Abdullah @ Zawawi, Muhammad Irfan
Format: Thesis
Published: 2012
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