Malaysian souvenirs and tourists' behaviour toward authenticity as an important souvenir attribute

The purpose of this study is to evaluate the role of authenticity, as an important factor in the souvenir purchase behaviour of Malaysia’s international tourists. Demographic characteristics (gender, age, origin and annual income) have major influence on the preference of souvenir categories and imp...

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Bibliographic Details
Main Author:	Abdullah @ Zawawi, Muhammad Irfan
Format:	Thesis
Language:	English
Published:	2012
Subjects:	GV Recreation Leisure
Online Access:	http://eprints.utm.my/id/eprint/34641/5/MuhammadIrfanAbdullahMFAB2012.pdf
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id	my-utm-ep.34641
record_format	uketd_dc
spelling	my-utm-ep.346412017-09-28T05:39:05Z Malaysian souvenirs and tourists' behaviour toward authenticity as an important souvenir attribute 2012-06 Abdullah @ Zawawi, Muhammad Irfan GV Recreation Leisure The purpose of this study is to evaluate the role of authenticity, as an important factor in the souvenir purchase behaviour of Malaysia’s international tourists. Demographic characteristics (gender, age, origin and annual income) have major influence on the preference of souvenir categories and importance of souvenir attributes. The three most preferred souvenir categories among international tourist are respectively “clothing & accessories”, “food, drink & chocolates” and “handicraft”. The authenticity attribute ranked second among most important factors following physical attributes in the souvenir purchase behaviour of Malaysia’s international tourists. The survey result shows international tourists tend to find traditional & cultural meaning and Malaysian made product, as the most important souvenir authenticity attributes. 85% of survey tourists’ respondents are willing to pay more for local made souvenirs made compare to the imported products. According to the results of Pearson correlation tests, older tourists have higher tendency to purchase local made souvenirs compare to younger tourists. Cross tabulation tests shows tourists from Europe, America, Africa and Oceania are more concerned about authenticity attributes compare to Asian and Middle Eastern respondents who are more concerned about Aesthetic Attributes and Value Attributes. Majority of international tourists are relatively satisfied with the Malaysian souvenir market. 2012-06 Thesis http://eprints.utm.my/id/eprint/34641/ http://eprints.utm.my/id/eprint/34641/5/MuhammadIrfanAbdullahMFAB2012.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:69819?site_name=Restricted Repository masters Universiti Teknologi Malaysia, Faculty of Built Environment Faculty of Built Environment
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	GV Recreation Leisure
spellingShingle	GV Recreation Leisure Abdullah @ Zawawi, Muhammad Irfan Malaysian souvenirs and tourists' behaviour toward authenticity as an important souvenir attribute
description	The purpose of this study is to evaluate the role of authenticity, as an important factor in the souvenir purchase behaviour of Malaysia’s international tourists. Demographic characteristics (gender, age, origin and annual income) have major influence on the preference of souvenir categories and importance of souvenir attributes. The three most preferred souvenir categories among international tourist are respectively “clothing & accessories”, “food, drink & chocolates” and “handicraft”. The authenticity attribute ranked second among most important factors following physical attributes in the souvenir purchase behaviour of Malaysia’s international tourists. The survey result shows international tourists tend to find traditional & cultural meaning and Malaysian made product, as the most important souvenir authenticity attributes. 85% of survey tourists’ respondents are willing to pay more for local made souvenirs made compare to the imported products. According to the results of Pearson correlation tests, older tourists have higher tendency to purchase local made souvenirs compare to younger tourists. Cross tabulation tests shows tourists from Europe, America, Africa and Oceania are more concerned about authenticity attributes compare to Asian and Middle Eastern respondents who are more concerned about Aesthetic Attributes and Value Attributes. Majority of international tourists are relatively satisfied with the Malaysian souvenir market.
format	Thesis
qualification_level	Master's degree
author	Abdullah @ Zawawi, Muhammad Irfan
author_facet	Abdullah @ Zawawi, Muhammad Irfan
author_sort	Abdullah @ Zawawi, Muhammad Irfan
title	Malaysian souvenirs and tourists' behaviour toward authenticity as an important souvenir attribute
title_short	Malaysian souvenirs and tourists' behaviour toward authenticity as an important souvenir attribute
title_full	Malaysian souvenirs and tourists' behaviour toward authenticity as an important souvenir attribute
title_fullStr	Malaysian souvenirs and tourists' behaviour toward authenticity as an important souvenir attribute
title_full_unstemmed	Malaysian souvenirs and tourists' behaviour toward authenticity as an important souvenir attribute
title_sort	malaysian souvenirs and tourists' behaviour toward authenticity as an important souvenir attribute
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment
granting_department	Faculty of Built Environment
publishDate	2012
url	http://eprints.utm.my/id/eprint/34641/5/MuhammadIrfanAbdullahMFAB2012.pdf
_version_	1747816223976980480

Malaysian souvenirs and tourists' behaviour toward authenticity as an important souvenir attribute

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