A study on the CRM customer benefits towards customer satisfaction
The main purpose of this study is to investigate the efficacy of customer relationship management (CRM) benefits for customers in relation to customer satisfaction. The first objective of this research is to find out the important benefits of CRM for customers based on the previous literatures. Then...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | English |
| 出版: |
2013
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| 主題: | |
| 在線閱讀: | http://eprints.utm.my/id/eprint/36695/5/NastaranMohammadHosseinMFSKSM2013.pdf |
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