The relationship between lifestyle and store attribute with consumer satisfaction and loyalty in hypermarket industry in Iran

Hypermarket industry is gaining popularity in these recent days. With variety of merchandise, services and facilities offering under-one-roof, consumers prefer to patronize in this store. Hence, understanding the consumer behavior in hypermarket is a great platform for retailers to be competitive. L...

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Bibliographic Details
Main Author: Golbaz, Nafiseh Eshghi
Format: Thesis
Language:English
Published: 2012
Subjects:
Online Access:http://eprints.utm.my/id/eprint/39757/5/NafisehEshghiGolbazMFPPSM2012.pdf
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