The relationship between lifestyle and store attribute with consumer satisfaction and loyalty in hypermarket industry in Iran

Hypermarket industry is gaining popularity in these recent days. With variety of merchandise, services and facilities offering under-one-roof, consumers prefer to patronize in this store. Hence, understanding the consumer behavior in hypermarket is a great platform for retailers to be competitive. L...

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Main Author:	Golbaz, Nafiseh Eshghi
Format:	Thesis
Language:	English
Published:	2012
Subjects:	HD28 Management Industrial Management
Online Access:	http://eprints.utm.my/id/eprint/39757/5/NafisehEshghiGolbazMFPPSM2012.pdf
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id	my-utm-ep.39757
record_format	uketd_dc
spelling	my-utm-ep.397572018-04-12T05:42:37Z The relationship between lifestyle and store attribute with consumer satisfaction and loyalty in hypermarket industry in Iran 2012-09 Golbaz, Nafiseh Eshghi HD28 Management. Industrial Management Hypermarket industry is gaining popularity in these recent days. With variety of merchandise, services and facilities offering under-one-roof, consumers prefer to patronize in this store. Hence, understanding the consumer behavior in hypermarket is a great platform for retailers to be competitive. Lifestyle changes in Iran call for a need to further analyse consumer preferences to be aligned with the store attributes provided, which then lead to consumer satisfaction and ultimately store loyalty. However, lack of evaluation in the above matter from the perspective of Iranian resulted in unidentified focus as generalization from others may not be parallel. Additionally, many of previous study have partially examine the four important variable of lifestyle, store attributes, consumer satisfaction and store loyalty, showing its importance, conversely none have consider all four as a continuous model, which is the contribution of this study. Therefore, this study examined the relationship between three factor of lifestyle namely education oriented, socially active, credit prone with five important store attributes for the Iranian; store promotion, price, product assortment, store atmosphere and sales personnel. In addition, this study also examines to the relationship of the store attributes towards consumer satisfaction and further to store loyalty which is the aim of every retailer. The data was collected from a convenient sampling consisting sample of 385 respondents which are the consumers of 23 branches of Shahrvand Hypermarket in Iran. Returned questionnaire were analysed. The relationship between lifestyle, store attribute, consumer satisfaction and store loyalty was confirmed. It was found also that indirect link between store attribute and store royalty through consumer satisfaction (i.e. a indirect link) is stronger than direct link between store attribute and store loyalty. 2012-09 Thesis http://eprints.utm.my/id/eprint/39757/ http://eprints.utm.my/id/eprint/39757/5/NafisehEshghiGolbazMFPPSM2012.pdf application/pdf en public masters Universiti Teknologi Malaysia, Faculty of Management and Human Resources Development Faculty of Management and Human Resources Development
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HD28 Management Industrial Management
spellingShingle	HD28 Management Industrial Management Golbaz, Nafiseh Eshghi The relationship between lifestyle and store attribute with consumer satisfaction and loyalty in hypermarket industry in Iran
description	Hypermarket industry is gaining popularity in these recent days. With variety of merchandise, services and facilities offering under-one-roof, consumers prefer to patronize in this store. Hence, understanding the consumer behavior in hypermarket is a great platform for retailers to be competitive. Lifestyle changes in Iran call for a need to further analyse consumer preferences to be aligned with the store attributes provided, which then lead to consumer satisfaction and ultimately store loyalty. However, lack of evaluation in the above matter from the perspective of Iranian resulted in unidentified focus as generalization from others may not be parallel. Additionally, many of previous study have partially examine the four important variable of lifestyle, store attributes, consumer satisfaction and store loyalty, showing its importance, conversely none have consider all four as a continuous model, which is the contribution of this study. Therefore, this study examined the relationship between three factor of lifestyle namely education oriented, socially active, credit prone with five important store attributes for the Iranian; store promotion, price, product assortment, store atmosphere and sales personnel. In addition, this study also examines to the relationship of the store attributes towards consumer satisfaction and further to store loyalty which is the aim of every retailer. The data was collected from a convenient sampling consisting sample of 385 respondents which are the consumers of 23 branches of Shahrvand Hypermarket in Iran. Returned questionnaire were analysed. The relationship between lifestyle, store attribute, consumer satisfaction and store loyalty was confirmed. It was found also that indirect link between store attribute and store royalty through consumer satisfaction (i.e. a indirect link) is stronger than direct link between store attribute and store loyalty.
format	Thesis
qualification_level	Master's degree
author	Golbaz, Nafiseh Eshghi
author_facet	Golbaz, Nafiseh Eshghi
author_sort	Golbaz, Nafiseh Eshghi
title	The relationship between lifestyle and store attribute with consumer satisfaction and loyalty in hypermarket industry in Iran
title_short	The relationship between lifestyle and store attribute with consumer satisfaction and loyalty in hypermarket industry in Iran
title_full	The relationship between lifestyle and store attribute with consumer satisfaction and loyalty in hypermarket industry in Iran
title_fullStr	The relationship between lifestyle and store attribute with consumer satisfaction and loyalty in hypermarket industry in Iran
title_full_unstemmed	The relationship between lifestyle and store attribute with consumer satisfaction and loyalty in hypermarket industry in Iran
title_sort	relationship between lifestyle and store attribute with consumer satisfaction and loyalty in hypermarket industry in iran
granting_institution	Universiti Teknologi Malaysia, Faculty of Management and Human Resources Development
granting_department	Faculty of Management and Human Resources Development
publishDate	2012
url	http://eprints.utm.my/id/eprint/39757/5/NafisehEshghiGolbazMFPPSM2012.pdf
_version_	1747816548551098368

The relationship between lifestyle and store attribute with consumer satisfaction and loyalty in hypermarket industry in Iran

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