The relationship between lifestyle and store attribute with consumer satisfaction and loyalty in hypermarket industry in Iran

The relationship between lifestyle and store attribute with consumer satisfaction and loyalty in hypermarket industry in Iran

Hypermarket industry is gaining popularity in these recent days. With variety of merchandise, services and facilities offering under-one-roof, consumers prefer to patronize in this store. Hence, understanding the consumer behavior in hypermarket is a great platform for retailers to be competitive. L...

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书目详细资料
主要作者:	Golbaz, Nafiseh Eshghi
格式:	Thesis
语言:	English
出版:	2012
主题:	HD28 Management Industrial Management
在线阅读:	http://eprints.utm.my/id/eprint/39757/5/NafisehEshghiGolbazMFPPSM2012.pdf
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