Integrating social customer relationship management into customer relationship management processes in academic library
Social Customer Relationship Management (SCRM) is a novel concept that unites social media technology with customer relationship management. It is essential that libraries in academic environments and their members require some specific means to strengthen the related communications between instruct...
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Online Access: | http://eprints.utm.my/id/eprint/47984/25/FarimaAlilouMFC2014.pdf |
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