An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/48124/1/PrabagaranBaskerenMFC2012.pdf |
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