An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies

An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies

Saved in:
Bibliographic Details
Main Author: Prabagaran Baskeren
Format: Thesis
Language:English
Published: 2012
Subjects:
HF Commerce
Online Access:http://eprints.utm.my/id/eprint/48124/1/PrabagaranBaskerenMFC2012.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-utm-ep.48124
record_format uketd_dc
spelling my-utm-ep.481242017-08-15T07:37:15Z An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies 2012 Prabagaran Baskeren, HF Commerce 2012 Thesis http://eprints.utm.my/id/eprint/48124/ http://eprints.utm.my/id/eprint/48124/1/PrabagaranBaskerenMFC2012.pdf application/pdf en public masters Universiti Teknologi Malaysia, Faculty of Computing Faculty of Computing
institution Universiti Teknologi Malaysia
collection UTM Institutional Repository
language English
topic HF Commerce
spellingShingle HF Commerce
Prabagaran Baskeren,
An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies
description
format Thesis
qualification_level Master's degree
author Prabagaran Baskeren,
author_facet Prabagaran Baskeren,
author_sort Prabagaran Baskeren,
title An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies
title_short An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies
title_full An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies
title_fullStr An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies
title_full_unstemmed An empirical study about the underlying it challenges in implementing mobile customer relationship management (M-CRM) in malaysian insurance companies
title_sort empirical study about the underlying it challenges in implementing mobile customer relationship management (m-crm) in malaysian insurance companies
granting_institution Universiti Teknologi Malaysia, Faculty of Computing
granting_department Faculty of Computing
publishDate 2012
url http://eprints.utm.my/id/eprint/48124/1/PrabagaranBaskerenMFC2012.pdf
_version_ 1747817313608925184

Similar Items