Social CRM framework for a telecomunication company in Malaysia
This research is regarding a Social CRM framework for a telecommunication company in Malaysia. This is because of the current trend where the organization is extending the communication channels by using social media such as Twitter and Facebook. The divisions in the organization are already using s...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/48615/1/AzraAinAbdulRahmanMAIS2014.pdf |
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