Perceived image of Chinese tourists on Malacca world heritage sites

Understanding of a destinations image is essentially important for destinations that wish to influence traveller’s decision–making and choice. The perceived image is unique based on travellers own memories, associations or imaginations of a destination. As emphasized by numerous researcher that the...

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Bibliographic Details
Main Author: Liew, Jan Fui
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:http://eprints.utm.my/id/eprint/48907/25/LiewJanFuiMFAB2015.pdf
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