Perceived image of Chinese tourists on Malacca world heritage sites

Understanding of a destinations image is essentially important for destinations that wish to influence traveller’s decision–making and choice. The perceived image is unique based on travellers own memories, associations or imaginations of a destination. As emphasized by numerous researcher that the...

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Main Author:	Liew, Jan Fui
Format:	Thesis
Language:	English
Published:	2015
Subjects:	HN Social history and conditions Social problems Social reform
Online Access:	http://eprints.utm.my/id/eprint/48907/25/LiewJanFuiMFAB2015.pdf
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id	my-utm-ep.48907
record_format	uketd_dc
spelling	my-utm-ep.489072020-07-05T08:06:04Z Perceived image of Chinese tourists on Malacca world heritage sites 2015-01 Liew, Jan Fui HN Social history and conditions. Social problems. Social reform Understanding of a destinations image is essentially important for destinations that wish to influence traveller’s decision–making and choice. The perceived image is unique based on travellers own memories, associations or imaginations of a destination. As emphasized by numerous researcher that the tourist image is the factor that influence tourist behaviour. The purposes of this study were to identify the characteristic of the Chinese tourists and the attributes perceived image by this tourist group. Moreover, the study attempts to evaluate the overall perceived image of the Chinese tourists. The study area is Malacca World Heritage Sites. The questionnaire survey was conducted at three different sites in Malacca. The sample population for this study was composed of the Chinese tourists who visited Malacca World Heritage Sites. In this study, descriptive analysis method is used to analyse the data collected. The result reveals that Malacca is an attractive destination for Chinese tourists, with strengths in most of the important attributes, such as a great variety of heritage building, plentiful historical sites and unique architecture and townscape. Nevertheless, those who visit Malacca are likely to find Malacca not a good opportunity for wildlife observation. Moreover, in the point of view of Chinese tourists Malacca is not a place with good bargain and shopping heaven as well. The findings reflected the perceived image of Chinese tourists; consequently, it could contribute to the future tourism practitioners who aim to promote Malacca among the Chinese tourists to be a desirable international tourism destination. 2015-01 Thesis http://eprints.utm.my/id/eprint/48907/ http://eprints.utm.my/id/eprint/48907/25/LiewJanFuiMFAB2015.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:86630 masters Universiti Teknologi Malaysia, Faculty of Built Environment Faculty of Built Environment
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HN Social history and conditions Social problems Social reform
spellingShingle	HN Social history and conditions Social problems Social reform Liew, Jan Fui Perceived image of Chinese tourists on Malacca world heritage sites
description	Understanding of a destinations image is essentially important for destinations that wish to influence traveller’s decision–making and choice. The perceived image is unique based on travellers own memories, associations or imaginations of a destination. As emphasized by numerous researcher that the tourist image is the factor that influence tourist behaviour. The purposes of this study were to identify the characteristic of the Chinese tourists and the attributes perceived image by this tourist group. Moreover, the study attempts to evaluate the overall perceived image of the Chinese tourists. The study area is Malacca World Heritage Sites. The questionnaire survey was conducted at three different sites in Malacca. The sample population for this study was composed of the Chinese tourists who visited Malacca World Heritage Sites. In this study, descriptive analysis method is used to analyse the data collected. The result reveals that Malacca is an attractive destination for Chinese tourists, with strengths in most of the important attributes, such as a great variety of heritage building, plentiful historical sites and unique architecture and townscape. Nevertheless, those who visit Malacca are likely to find Malacca not a good opportunity for wildlife observation. Moreover, in the point of view of Chinese tourists Malacca is not a place with good bargain and shopping heaven as well. The findings reflected the perceived image of Chinese tourists; consequently, it could contribute to the future tourism practitioners who aim to promote Malacca among the Chinese tourists to be a desirable international tourism destination.
format	Thesis
qualification_level	Master's degree
author	Liew, Jan Fui
author_facet	Liew, Jan Fui
author_sort	Liew, Jan Fui
title	Perceived image of Chinese tourists on Malacca world heritage sites
title_short	Perceived image of Chinese tourists on Malacca world heritage sites
title_full	Perceived image of Chinese tourists on Malacca world heritage sites
title_fullStr	Perceived image of Chinese tourists on Malacca world heritage sites
title_full_unstemmed	Perceived image of Chinese tourists on Malacca world heritage sites
title_sort	perceived image of chinese tourists on malacca world heritage sites
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment
granting_department	Faculty of Built Environment
publishDate	2015
url	http://eprints.utm.my/id/eprint/48907/25/LiewJanFuiMFAB2015.pdf
_version_	1747817500423225344

Perceived image of Chinese tourists on Malacca world heritage sites

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