Factors affecting post graduate students' attitude and behavioral intention toward online shopping
The increasing use of the internet in Malaysia provides a developing prospect for e- marketers. Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing strategies in converting potential customers into active ones...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2014
|
Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/50761/25/FaezahMirghasemiMFP2014.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|