Factors affecting post graduate students' attitude and behavioral intention toward online shopping

The increasing use of the internet in Malaysia provides a developing prospect for e- marketers. Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing strategies in converting potential customers into active ones...

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Bibliographic Details
Main Author: Mirghasemi, Faezeh
Format: Thesis
Language:English
Published: 2014
Subjects:
Online Access:http://eprints.utm.my/id/eprint/50761/25/FaezahMirghasemiMFP2014.pdf
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