Factors affecting post graduate students' attitude and behavioral intention toward online shopping
The increasing use of the internet in Malaysia provides a developing prospect for e- marketers. Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing strategies in converting potential customers into active ones...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Online Access: | http://eprints.utm.my/id/eprint/50761/25/FaezahMirghasemiMFP2014.pdf |
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