Factors affecting post graduate students' attitude and behavioral intention toward online shopping

Factors affecting post graduate students' attitude and behavioral intention toward online shopping

The increasing use of the internet in Malaysia provides a developing prospect for e- marketers. Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing strategies in converting potential customers into active ones...

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書目詳細資料
主要作者:	Mirghasemi, Faezeh
格式:	Thesis
語言:	English
出版:	2014
主題:	HD28 Management Industrial Management
在線閱讀:	http://eprints.utm.my/id/eprint/50761/25/FaezahMirghasemiMFP2014.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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