Factors affecting post graduate students' attitude and behavioral intention toward online shopping
The increasing use of the internet in Malaysia provides a developing prospect for e- marketers. Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing strategies in converting potential customers into active ones...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | English |
| 出版: |
2014
|
| 主題: | |
| 在線閱讀: | http://eprints.utm.my/id/eprint/50761/25/FaezahMirghasemiMFP2014.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|