A study of generation Y travel behaviour in Malaysia
Generation Y is a special and creative group. They grew up in the wealthier environment and they tend to enjoy the life. This group includes several age cohorts which includes the teens and also young adults. They are the first generation who grew up with the environment full of new technology. Ther...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/53448/25/TanLayYenMFAB2015.pdf |
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