The relationship between job satisfaction and employee loyalty in the manufacturing industry of China

The purpose of this study is to examine the relationship between job satisfaction and employee loyalty through research on the factors which influence employee loyalty, and puts forward some strategies to improve staff loyalty. Analysis of personal variables such as gender, age, education, marriage,...

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Main Author:	Shi, He
Format:	Thesis
Language:	English
Published:	2014
Subjects:	HD28 Management Industrial Management
Online Access:	http://eprints.utm.my/id/eprint/53679/25/ShiHeMFM2014.pdf
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id	my-utm-ep.53679
record_format	uketd_dc
spelling	my-utm-ep.536792020-09-01T03:08:29Z The relationship between job satisfaction and employee loyalty in the manufacturing industry of China 2014-07 Shi, He HD28 Management. Industrial Management The purpose of this study is to examine the relationship between job satisfaction and employee loyalty through research on the factors which influence employee loyalty, and puts forward some strategies to improve staff loyalty. Analysis of personal variables such as gender, age, education, marriage, work time, level and type of work, and income level variables on job satisfaction and employee loyalty difference do exist, and are based on the existing difference for different types of employees to implement targeted retention strategy. This study will be conducted in Chinese manufacturing enterprises, which are located in Mainland China. I select one manufacturing company of my hometown. This company has more than 200 employees. In this study I use 20 employees as example and all of objectives are more 200 employees. Whether the enterprise staff's job satisfaction and turnover rate are high and low produce a very big effect. At the same time, job satisfaction and employee loyalty are positively correlated. In this study, the questionnaire data analysis was by SPSS 13.0 for Windows software package which provides descriptive statistics, reliability and validity analysis, the differences of characteristic variables and individual analysis, correlation analysis, regression analysis and other methods. According to the finding of this study, job satisfaction and employee loyalty are positive correlation, when workers have more satisfaction, they have more loyalty in the company. 2014-07 Thesis http://eprints.utm.my/id/eprint/53679/ http://eprints.utm.my/id/eprint/53679/25/ShiHeMFM2014.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:85579 masters Universiti Teknologi Malaysia, Faculty of Management Faculty of Management
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	HD28 Management Industrial Management
spellingShingle	HD28 Management Industrial Management Shi, He The relationship between job satisfaction and employee loyalty in the manufacturing industry of China
description	The purpose of this study is to examine the relationship between job satisfaction and employee loyalty through research on the factors which influence employee loyalty, and puts forward some strategies to improve staff loyalty. Analysis of personal variables such as gender, age, education, marriage, work time, level and type of work, and income level variables on job satisfaction and employee loyalty difference do exist, and are based on the existing difference for different types of employees to implement targeted retention strategy. This study will be conducted in Chinese manufacturing enterprises, which are located in Mainland China. I select one manufacturing company of my hometown. This company has more than 200 employees. In this study I use 20 employees as example and all of objectives are more 200 employees. Whether the enterprise staff's job satisfaction and turnover rate are high and low produce a very big effect. At the same time, job satisfaction and employee loyalty are positively correlated. In this study, the questionnaire data analysis was by SPSS 13.0 for Windows software package which provides descriptive statistics, reliability and validity analysis, the differences of characteristic variables and individual analysis, correlation analysis, regression analysis and other methods. According to the finding of this study, job satisfaction and employee loyalty are positive correlation, when workers have more satisfaction, they have more loyalty in the company.
format	Thesis
qualification_level	Master's degree
author	Shi, He
author_facet	Shi, He
author_sort	Shi, He
title	The relationship between job satisfaction and employee loyalty in the manufacturing industry of China
title_short	The relationship between job satisfaction and employee loyalty in the manufacturing industry of China
title_full	The relationship between job satisfaction and employee loyalty in the manufacturing industry of China
title_fullStr	The relationship between job satisfaction and employee loyalty in the manufacturing industry of China
title_full_unstemmed	The relationship between job satisfaction and employee loyalty in the manufacturing industry of China
title_sort	relationship between job satisfaction and employee loyalty in the manufacturing industry of china
granting_institution	Universiti Teknologi Malaysia, Faculty of Management
granting_department	Faculty of Management
publishDate	2014
url	http://eprints.utm.my/id/eprint/53679/25/ShiHeMFM2014.pdf
_version_	1747817610735517696

The relationship between job satisfaction and employee loyalty in the manufacturing industry of China

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