The role of customer brand engagement in Facebook fan page

In today’s fast-paced and interactive business environment, engaging fans is imperative for companies to elevate their competitiveness in marketplace. Internet has ushered a new age of social media marketing where companies are promoting their businesses online via Facebook to attract and engage new...

Full description

Saved in:
Bibliographic Details
Main Author: Ho, Peng Han
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:http://eprints.utm.my/id/eprint/53972/1/HoPengHanMFM2015.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!