Trust, commitment and satisfaction in the relationship between brand loyalty and satisfaction in the mobile phone industry

Brands are accepted as one of the most valuable assets that a firm needs to build. To maintain a competitive advantage, the strategy of the creation and maintenance of brand loyalty plays a vital role. The main aim of this study is to examine the theoretical and empirical evidence on the causal rela...

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Bibliographic Details
Main Author: Roustasekehravani, Alireza
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:http://eprints.utm.my/id/eprint/54793/1/AlirezaRoustasekehravaniPFM2015.pdf
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