Trust, commitment and satisfaction in the relationship between brand loyalty and satisfaction in the mobile phone industry
Brands are accepted as one of the most valuable assets that a firm needs to build. To maintain a competitive advantage, the strategy of the creation and maintenance of brand loyalty plays a vital role. The main aim of this study is to examine the theoretical and empirical evidence on the causal rela...
Saved in:
Main Author: | Roustasekehravani, Alireza |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2015
|
Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/54793/1/AlirezaRoustasekehravaniPFM2015.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The mediating role of commitment, trust and satisfaction in the relationship of business to business customer satisfaction and loyalty
by: Haghkhah, Azam
Published: (2016) -
Communication, trust, commitment, satisfaction and cooperation on buyer-supplier relationship
by: Abdullah, Mazilah
Published: (2017) -
The relationship between job satisfaction and employee loyalty in the manufacturing industry of China
by: Shi, He
Published: (2014) -
The relationship between lifestyle and store attribute with consumer satisfaction and loyalty in hypermarket industry in Iran
by: Golbaz, Nafiseh Eshghi
Published: (2012) -
The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
by: Lim , Ying San
Published: (2016)