Pembangunan sistem pemasaran menggunakan konsep 'Adaptive Marketing'

Marketing is one of the important element in business process. The Internet trends nowadays let marketing activities to be done globally. Marketing is use to market products or services at the perfect target market and at the right time. The target market is the people which are an important entity...

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Main Author: Yussof, Soffri
Format: Thesis
Language:English
Published: 2007
Subjects:
Online Access:http://eprints.utm.my/id/eprint/7360/1/SoffriYussofMFSKSM2007.pdf
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id my-utm-ep.7360
record_format uketd_dc
spelling my-utm-ep.73602018-08-30T08:03:55Z Pembangunan sistem pemasaran menggunakan konsep 'Adaptive Marketing' 2007-03 Yussof, Soffri HF Commerce QA76 Computer software Marketing is one of the important element in business process. The Internet trends nowadays let marketing activities to be done globally. Marketing is use to market products or services at the perfect target market and at the right time. The target market is the people which are an important entity that plays their roles in increasing a business organization to be more profitable. On top of that, business organization trying to develop better products and services and market them by an effective approach for consumer satisfaction. An approach that is effective to consumer will attracts more consumer simultaneously develop an organization to participate in the global market. Realizing this factor, this project is to develop a system call The Development of Marketing System based on Adaptive Marketing Concept. Prototype Methodology was used in developing this system and Macromedia Dreamweaver MX is the software to develop the system and MYSQL is the database. The future project is to assist Keharsons Sdn Bhd in managing an effective and efficient marketing activities as well as supporting customer purchasing decisions. 2007-03 Thesis http://eprints.utm.my/id/eprint/7360/ http://eprints.utm.my/id/eprint/7360/1/SoffriYussofMFSKSM2007.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:96 masters Universiti Teknologi Malaysia, Faculty of Computer Science and Information System Faculty of Computer Science and Information System
institution Universiti Teknologi Malaysia
collection UTM Institutional Repository
language English
topic HF Commerce
QA76 Computer software
spellingShingle HF Commerce
QA76 Computer software
Yussof, Soffri
Pembangunan sistem pemasaran menggunakan konsep 'Adaptive Marketing'
description Marketing is one of the important element in business process. The Internet trends nowadays let marketing activities to be done globally. Marketing is use to market products or services at the perfect target market and at the right time. The target market is the people which are an important entity that plays their roles in increasing a business organization to be more profitable. On top of that, business organization trying to develop better products and services and market them by an effective approach for consumer satisfaction. An approach that is effective to consumer will attracts more consumer simultaneously develop an organization to participate in the global market. Realizing this factor, this project is to develop a system call The Development of Marketing System based on Adaptive Marketing Concept. Prototype Methodology was used in developing this system and Macromedia Dreamweaver MX is the software to develop the system and MYSQL is the database. The future project is to assist Keharsons Sdn Bhd in managing an effective and efficient marketing activities as well as supporting customer purchasing decisions.
format Thesis
qualification_level Master's degree
author Yussof, Soffri
author_facet Yussof, Soffri
author_sort Yussof, Soffri
title Pembangunan sistem pemasaran menggunakan konsep 'Adaptive Marketing'
title_short Pembangunan sistem pemasaran menggunakan konsep 'Adaptive Marketing'
title_full Pembangunan sistem pemasaran menggunakan konsep 'Adaptive Marketing'
title_fullStr Pembangunan sistem pemasaran menggunakan konsep 'Adaptive Marketing'
title_full_unstemmed Pembangunan sistem pemasaran menggunakan konsep 'Adaptive Marketing'
title_sort pembangunan sistem pemasaran menggunakan konsep 'adaptive marketing'
granting_institution Universiti Teknologi Malaysia, Faculty of Computer Science and Information System
granting_department Faculty of Computer Science and Information System
publishDate 2007
url http://eprints.utm.my/id/eprint/7360/1/SoffriYussofMFSKSM2007.pdf
_version_ 1747814712089772032