Mengenalpasti corak pembelian pelancong antarabangsa terhadap produk cenderamata di Malaysia

The nature of humans is to return from traveling with a souvenirs of the experience. The purchase of souvenirs by a tourist serves as a tangible way of capturing or suspending in time an otherwise intangible experience. The purpose of this study is to identify souvenirs purchase patterns of foreign...

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書目詳細資料
主要作者: Sarman, Zaiton
格式: Thesis
語言:English
出版: 2007
主題:
在線閱讀:http://eprints.utm.my/id/eprint/7363/1/ZaitonSarmanMFAB2007.pdf
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