Mengenalpasti corak pembelian pelancong antarabangsa terhadap produk cenderamata di Malaysia

The nature of humans is to return from traveling with a souvenirs of the experience. The purchase of souvenirs by a tourist serves as a tangible way of capturing or suspending in time an otherwise intangible experience. The purpose of this study is to identify souvenirs purchase patterns of foreign...

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Bibliographic Details
Main Author: Sarman, Zaiton
Format: Thesis
Published: 2007
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