Mengenalpasti corak pembelian pelancong antarabangsa terhadap produk cenderamata di Malaysia

The nature of humans is to return from traveling with a souvenirs of the experience. The purchase of souvenirs by a tourist serves as a tangible way of capturing or suspending in time an otherwise intangible experience. The purpose of this study is to identify souvenirs purchase patterns of foreign...

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Main Author:	Sarman, Zaiton
Format:	Thesis
Language:	English
Published:	2007
Subjects:	TT Handicrafts Arts and crafts
Online Access:	http://eprints.utm.my/id/eprint/7363/1/ZaitonSarmanMFAB2007.pdf
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id	my-utm-ep.7363
record_format	uketd_dc
spelling	my-utm-ep.73632018-08-26T04:50:00Z Mengenalpasti corak pembelian pelancong antarabangsa terhadap produk cenderamata di Malaysia 2007-05-18 Sarman, Zaiton TT Handicrafts Arts and crafts The nature of humans is to return from traveling with a souvenirs of the experience. The purchase of souvenirs by a tourist serves as a tangible way of capturing or suspending in time an otherwise intangible experience. The purpose of this study is to identify souvenirs purchase patterns of foreign tourist in Malaysia, focusing on Kuala Lumpur and Melaka City. Souvenirs product, product attributes and store attributes were analyzed for the significant between demographic variable and the factors that influencing in souvenirs purchasing . Means score and cross tab were administered. The survey finding, revealing souvenirs shopping patterns of tourists visiting Kuala Lumpur City and Melaka City, suggest the their influenced by many factors, including length of shopping time, purpose of traveling, forms of travel, annual income level, product attributes, store attributes, and reason for purchasing. Further analysis suggest what types of souvenirs are favored by foreign tourists and why. These findings potentially assist in improving souvenir production, methods of display at stores, tourist satisfaction, and income earnings of producers and store operators, a process which would contribute to the socioeconomic well-being and prosperity of the host community. Since purchasing souvenirs is also a indispensable tourism experience for foreign tourists, the contributes to this research theme, with applications for destinations in Malaysia and elsewhere. 2007-05 Thesis http://eprints.utm.my/id/eprint/7363/ http://eprints.utm.my/id/eprint/7363/1/ZaitonSarmanMFAB2007.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:87 masters Universiti Teknologi Malaysia, Faculty of Built Environment Faculty of Built Environment
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	TT Handicrafts Arts and crafts
spellingShingle	TT Handicrafts Arts and crafts Sarman, Zaiton Mengenalpasti corak pembelian pelancong antarabangsa terhadap produk cenderamata di Malaysia
description	The nature of humans is to return from traveling with a souvenirs of the experience. The purchase of souvenirs by a tourist serves as a tangible way of capturing or suspending in time an otherwise intangible experience. The purpose of this study is to identify souvenirs purchase patterns of foreign tourist in Malaysia, focusing on Kuala Lumpur and Melaka City. Souvenirs product, product attributes and store attributes were analyzed for the significant between demographic variable and the factors that influencing in souvenirs purchasing . Means score and cross tab were administered. The survey finding, revealing souvenirs shopping patterns of tourists visiting Kuala Lumpur City and Melaka City, suggest the their influenced by many factors, including length of shopping time, purpose of traveling, forms of travel, annual income level, product attributes, store attributes, and reason for purchasing. Further analysis suggest what types of souvenirs are favored by foreign tourists and why. These findings potentially assist in improving souvenir production, methods of display at stores, tourist satisfaction, and income earnings of producers and store operators, a process which would contribute to the socioeconomic well-being and prosperity of the host community. Since purchasing souvenirs is also a indispensable tourism experience for foreign tourists, the contributes to this research theme, with applications for destinations in Malaysia and elsewhere.
format	Thesis
qualification_level	Master's degree
author	Sarman, Zaiton
author_facet	Sarman, Zaiton
author_sort	Sarman, Zaiton
title	Mengenalpasti corak pembelian pelancong antarabangsa terhadap produk cenderamata di Malaysia
title_short	Mengenalpasti corak pembelian pelancong antarabangsa terhadap produk cenderamata di Malaysia
title_full	Mengenalpasti corak pembelian pelancong antarabangsa terhadap produk cenderamata di Malaysia
title_fullStr	Mengenalpasti corak pembelian pelancong antarabangsa terhadap produk cenderamata di Malaysia
title_full_unstemmed	Mengenalpasti corak pembelian pelancong antarabangsa terhadap produk cenderamata di Malaysia
title_sort	mengenalpasti corak pembelian pelancong antarabangsa terhadap produk cenderamata di malaysia
granting_institution	Universiti Teknologi Malaysia, Faculty of Built Environment
granting_department	Faculty of Built Environment
publishDate	2007
url	http://eprints.utm.my/id/eprint/7363/1/ZaitonSarmanMFAB2007.pdf
_version_	1747814712334090240

Mengenalpasti corak pembelian pelancong antarabangsa terhadap produk cenderamata di Malaysia

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