The effects of country - of - origin on yemeni consumers' attitudes towards Asian products
The main purpose of the present research was to extend and consolidate knowledge about country-of-origin cue and its effects on the consumers’ attitudes from least developed countries. In order to achieve the purpose, this research has been applied on Yemeni consumers. A correlational study was empl...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2009
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/77830/1/AmmarYassinGhalibPFM2009.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|