The effects of country - of - origin on yemeni consumers' attitudes towards Asian products
The main purpose of the present research was to extend and consolidate knowledge about country-of-origin cue and its effects on the consumers’ attitudes from least developed countries. In order to achieve the purpose, this research has been applied on Yemeni consumers. A correlational study was empl...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/77830/1/AmmarYassinGhalibPFM2009.pdf |
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