The mediating role of commitment, trust and satisfaction in the relationship of business to business customer satisfaction and loyalty
Customer loyalty has been prominent for business activities. In situation where failure to satisfy customers would normally cause an early termination of business, customer loyalty can provide higher customer retention rate and continuous business success. In order to create competitive advantages a...
Saved in:
主要作者: | |
---|---|
格式: | Thesis |
语言: | English |
出版: |
2016
|
主题: | |
在线阅读: | http://eprints.utm.my/id/eprint/77865/1/AzamHaghkhahMFM2016.pdf |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|