A framework for evaluating viral marketing effectiveness using social media
The dramatic employment of digital trend technologies, Internet and social media has fundamental touch on business and opened up opportunities in marketing field. Word-of-mouth communication can be helpful in social media for marketing and it is called as viral marketing. However, there are many onl...
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/77991/1/NurIntanMdMFC20151.pdf |
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