A framework for evaluating viral marketing effectiveness using social media

The dramatic employment of digital trend technologies, Internet and social media has fundamental touch on business and opened up opportunities in marketing field. Word-of-mouth communication can be helpful in social media for marketing and it is called as viral marketing. However, there are many onl...

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Bibliographic Details
Main Author: Md. Dawot, Nur Intan
Format: Thesis
Language:English
Published: 2015
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Online Access:http://eprints.utm.my/id/eprint/77991/1/NurIntanMdMFC20151.pdf
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